This is where I strike a nerve with Farmer Drew. But I'm so sick and tired of looking every which way and seeing organic this, organic that. It's become so confusing I need to ask, what is organic? Sure, sure it's the growing and cultivating of foods without the use of pesticides. I get that. But what I don't understand is how food giants such as Frito-Lay can now claim they have an organic corn chip. Doesn't the whole idea of organic sabotage any organic claim
Frito-Lay can make?
Like so many words with good intentions, Organic has fallen victim to one of the greatest menacing forces in America. Marketing. Whole Food, Trader Joe's, and local Co-ops have turned the word organic into a unique selling proposition and ran with it. The fact of the matter is who is policing this? Who makes sure something is organic? Even on Wikipedia's entry for
Organic certification it clearly states the term is used to market the product of organic.
I'm not ripping on organic foods. I love them. Trader Joe's is one of my favorite stores, but that's simply because they manage to deliver this so called organic product at prices I can easily stomach. Go into any Whole Foods, and you'll be paying an arm and a leg for something that you could probably find in isle 5 of your local Piggly Wiggly.
Hopefully in the future the word organic will actually mean something. Rather than a buzz word to get soccer moms to shop at Whole Foods so little Bobby can grow up big and strong.