I love Ted Ferguson

Happy New Year to everyone. I love Ted Ferguson. Bud Light has, once again, struck gold with a new character. His name is Ted Ferguson and he is a stunt man. He'll listen to his girlfriend, albeit for 3 minutes, but he needs his Bud Light when it's over. It just seems that Budweiser always is one step ahead of Miller when it comes to funny commercials. Why? I don't know. But Ted Ferguson is making a lasting impression already. Bud Light has always been great at funny. The Real Men of Genius radio spots set the bar really high. Now it appears that have a similar formula here with Ted. I hope they don't overdue this guy. My guess is we'll have to stare at Ted for a few more years, but hopefully not.

Sometimes the best ads are the ones that are only on your plate for a quick amount of time. In fact Ted isn't even original. He's still good, but Miller Lite ran a stunt man campaign about 8 years ago. The guys name was different and he was a bit goofy in appearence, but essentially it was the same campaign. He tested the Miller to make sure it worked. Ted Ferguson does stunts and is rewarded by a cold one. My point here is that every single ad rips off something else, and usually another ad. Is that bad? Well some people would say yes, you're a hack, but that simply isn't true.

If you read enough literature you begin to see writers rip each other off all the time. Would Joseph Heller have been able to write Catch-22 without a little inspiration from Kurt Vonnegat? Probably not. Tell me a horror writer out there today that doesn't get inspiration from Edgar Allen Poe. It's even evident in movies. Directors barrow other directors styles.

Which brings me back to Ted Ferguson being great. He's great because he's entertaining, he's fun, and isn't that what entertainment is? Isn't that was advertising is? Entertainment.